Strategy Chairman Michael Saylor has heightened expectations of renewed activity in the company’s Bitcoin reserves by posting a new BTC image on his social media account.
Saylor shared a screenshot of Strategy’s Bitcoin holdings, asking, “What’s next?” Saylor is known for making similar posts in the past, often a day before the company’s official announcements regarding BTC transactions.
However, Strategy’s recent trading history suggests that the post in question may not necessarily indicate a new BTC purchase. The company has sold Bitcoin following some of Saylor’s posts, while at other times it has kept its reserves unchanged.
As of July 19, 2026, Strategy holds a total of 843,775 Bitcoin. The current value of the company’s BTC reserves is estimated at approximately $54.45 billion, while the total cost is recorded as $63.83 billion.
Strategy’s average cost per BTC is $75,653. Based on current prices, the company’s unrealized loss on its BTC position is 14.70%, equivalent to approximately $9.38 billion.
