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Netflix considers introducing live channels and bundled packages to address declining user engagement

Netflix considers introducing live channels and bundled packages to address declining user engagement

格隆汇格隆汇2026/07/10 01:05
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Glonghui, July 10 — According to The Wall Street Journal, Netflix is reassessing its long-term strategy to address the issue of quietly declining user engagement. Senior Netflix executives have discussed plans to introduce live channels and are considering directly bundling third-party applications such as NBCUniversal’s Peacock onto its platform.
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