スマートグラスの触媒が続く中、Metaの新製品が来月登場予定、A株企業の産業レイアウトを分析

Source: Cailian Press

According to the "Ke Chuang Ban Daily" on August 30 (Editor: Song Ziqiao), the 2025 Meta Connect conference will be held in the United States from September 17 to 18. According to Meta CTO, Meta is expected to release the display-equipped smart glasses Celeste, the third-generation RayBan-Meta glasses, and the sports model Oakley glasses at the conference, and may also showcase a brand new "metaverse software," redefining AI glasses from the perspectives of hardware, interaction, and software.

Meta is regarded as a trendsetter in the smart glasses industry. After the launch of the phenomenal Ray-Ban Meta product, major internet companies, smart hardware manufacturers, and even traditional eyewear companies—including Google, Samsung, Amazon, Meta, Huawei, ByteDance, Alibaba, Xiaomi, etc.—have entered the market, planning to launch their own smart glasses products. Apple is reportedly developing four AR/XR smart glasses.

Looking ahead to the next year, many major companies will launch new AI glasses and AR glasses. How are A-share companies positioning themselves in this new consumer electronics track?

According to incomplete statistics from "Ke Chuang Ban Daily," based on the 2025 interim reports and subsequent performance briefings, multiple companies such as GoerTek , Lens Technology , and Rockchip have made layouts in the smart glasses field, involving hardware manufacturing, optical display, algorithms, chips, key components, and other links.

According to Lens Technology's semi-annual report, in the first half of the year, the company made breakthroughs in core processes such as waveguide lens yield optimization and high-precision automated assembly, and successfully achieved mass production and delivery of AI glasses for leading domestic customers. The company stated during institutional research that the current bottleneck in AI glasses production capacity still lies in the limited capacity of core modules and waveguide lenses. In addition, recent news indicates that Lens Technology will exclusively supply core components for Meta's new AI glasses, and related components are currently in production.

GoerTek mentioned in its interim report that its precision component business and smart hardware business segments, including AI smart glasses and smart wearables, are progressing smoothly.

Rockchip revealed at its interim performance briefing that there are already AI glasses customer projects using its products, and it has further optimized AI anti-shake and codec technologies for sports scenarios such as AI glasses.

Zecheng Electronics stated that in the first half of the year, newly developed AI glasses customers achieved mass production and delivery, and AI glasses product projects have begun to enter the mass production stage.

Zhuozhao Dispensing said that it has received tens of millions of mass production orders in both the visual inspection field and the Meta AI glasses field, and mass production and delivery are progressing smoothly.

ArcSoft stated that it is vigorously expanding AI glasses algorithm research and applications, and can provide most mainstream AI glasses visual AI algorithm products on the market, already assisting multiple AI glasses companies in launching their first products. According to the company's communication minutes, in the first half of 2025, it has signed contracts with 5-6 AI glasses brands, among which Thunderbird AI glasses will debut in the first quarter of 2025, and more brands will be launched in the second quarter of 2025 and beyond.

Lante Optics 's glass wafer products have already been introduced into multiple terminal AR glasses applications, but the industry has not yet reached the stage of large-scale mass production, so the current contribution to the company's performance is relatively small. At the 2025 interim performance briefing, the company's board secretary Zheng Binjie stated that waveguide display components, as the core components of AR glasses, are the key to the next stage of large-scale mass production and experience upgrades for AR glasses.

Awinic revealed in recent research that its products are used in related AR/AI glasses, and the combination of AR glasses and AI large models is bound to usher in a new round of rapid development. AR products equipped with Awinic "chips" will "gradually meet everyone."

Geke Microelectronics revealed that in the first half of the year, 5-megapixel CIS has been mass-produced in AI glasses projects.

Industry Catalysts Continue, Domestic Policies Continue to Strengthen

The consumer electronics industry is undergoing a paradigm shift from "mobile computing" to "spatial computing," and smart terminal devices represented by AI glasses are expected to open up a new paradigm of human-computer interaction. With the implementation of national new purchase subsidy policies, the surge in AI glasses shipments, and breakthroughs in core technologies, the market penetration rate of smart glasses is gradually increasing.

IDC predicts that domestic shipments of AI glasses in 2025 are expected to exceed 2.75 million units, a year-on-year increase of 107%. Wellsenn XR is even more optimistic, expecting global AI smart glasses sales to reach 3.5 million units in 2025, an increase of 230% over 2024. By 2030, AI+AR technology is expected to mature, and smart glasses will enter a period of rapid development, with global AI smart glasses shipments expected to grow to 90 million units by 2030.

Dongguan Securities stated that with the support of domestic policies, AI terminals are expected to accelerate their implementation. On August 26, the State Council issued opinions on the in-depth implementation of the "Artificial Intelligence+" action, aiming for the penetration rate of new-generation smart terminals and intelligent agents to exceed 70% by 2027, over 90% by 2030, and for China to fully enter a new stage of intelligent economy and intelligent society development by 2035.

Huatai Securities research report pointed out that, with the improvement of AI model capabilities, the product form of glasses as an always-on interactive entry point has long-term potential; it is also recommended to pay attention to the short-term catalysts brought to the industry chain by the recent release of new products by leading companies.

The institution recommends focusing on two main lines: First, the release of new Meta products may drive upward revisions of sales expectations for 2025-2026 and bring potential catalysts to its core supply chain. It is recommended to pay attention to GoerTek, and related supply chain companies include Universal Scientific Industrial , etc.; Second, the turning point for AR glasses products is approaching, and attention should be paid to optical display and other links with logic of simultaneous volume and price increase, including: 1) waveguides and upstream: the institution recommends Crystal-Optech and Sunny Optical Technology, and upstream glass wafer and silicon carbide substrate related companies include Lante Optics, Tianyue Advanced , etc.; 2) display: the institution recommends Omnivision Group , related companies include JBD (not listed), HC Semitek , etc.; 3) lenses and lamination: related companies include Conant Optical, Mingyue Lens , etc.

(Ke Chuang Ban Daily Song Ziqiao)