Walmart partners with Sam’s Club to launch a $120 membership package ahead of the holidays

Reuters, October 20 - Walmart WMT.O on Tuesday launched a $120 yearly bundled package, combining Walmart+ and Sam’s Club Plus memberships, allowing consumers to save nearly $100 compared to purchasing both memberships separately, just in time for the holiday shopping season.

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Details are as follows:

• The retail giant heads into the holiday shopping season as consumer spending remains weak, especially among middle- and lower-income households

• Like rivals Target TGT.N and Kroger KR.N, Walmart has cut prices on thousands of items this year to attract budget-conscious shoppers

• Walmart’s same-store quarterly sales growth reported in August (link) hit its lowest level in six years, and the average ticket per shopping trip also decreased compared with the same period a year ago

• The retailer also relies on its advertising platform (link) to support profits and help maintain margins

• With consumers seeking both convenience and value, membership-based retail chains like Costco (link) COST.O and discount grocery chains like Aldi are seeing rising foot traffic in the United States

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