Salesforce to Acquire AI Analytics Platform Loops

11:07 AM EDT, 10/12/2026 (MT Newswires) -- Salesforce (CRM) agreed to acquire Loops, an AI-powered analytics platform, for an undisclosed amount. Loops uses machine learning models to continuously monitor business performance and identify factors driving changes in key performance indicators, Salesforce said Monday in a statement. Following the close of the transaction, Salesforce plans to integrate Loops's technology and specialized staff into Tableau, its analytics unit. The transaction is expected to close in early November, subject to customary closing conditions. Price: 235.30, Change: +6.17, Percent Change: +2.69