“Affordable Counterattack” under High Oil Prices! Stellantis (STLA.US) Bets on €15,000 Electric Cars, Focuses on European Market Revival

智通财经APP has learned that Stellantis (STLA.US), one of the world’s largest automakers and one of the Detroit Big Three, is striving for a European recovery through affordable electric vehicles, new models, and brand differentiation. Ahead of the Paris Motor Show, the company unveiled six concept cars, with the Citroën 2CV as the highlight: its planned production model is set to launch before 2028, manufactured in Europe, and is targeting a starting price of around 15,000 euros. Meanwhile, the group is also advancing its partnership with Leapmotor and focusing on cost reductions, aiming to convert product updates into market share gains and profitability recovery. Led by Stellantis, the FaSTLAne 2030 strategic plan involves investing 60 billion euros over five years, with goals that include achieving positive industrial free cash flow by 2027.