PubMatic Selected by Sony Pictures as Preferred Advertising Partner for Live TV on PS5

MT newswire2026/10/06 12:46

By:MT newswire

08:46 AM EDT, 10/06/2026 (MT Newswires) -- PubMatic (PUBM) has been selected by Sony Group's (SONY) entertainment unit, Sony Pictures Entertainment, as it preferred programmatic advertising partner for Live TV on PS5, it said on Tuesday. The partnership brings Sony Pictures' premium Connected TV inventory to PubMatic's unified platform, according to a statement. Initial programmatic opportunities will center on premium in-stream video across brand and performance campaigns, PubMatic said, adding that it also support preferred deals, private marketplaces and customized sponsorship opportunities.

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