Updated version 2 - Tesla’s registrations increased across Europe in September, indicating continued recovery momentum.

Added Portugal data in paragraph 2 and analyst comments in paragraph 12

Amir Orusov

Reuters, October 1 - In September, Tesla TSLA.O saw increases in new vehicle registrations across several European markets, continuing the American electric car maker’s sales rebound in the region.

On Thursday, data released by Portugal’s ACAP, France’s automobile association PFA, Sweden’s Mobility Sweden, and the industry group ANFAC showed that Tesla registrations, a key sales indicator, surged by 128.3% year-on-year in Portugal (link), rose 61.9% in France (link), increased 38.4% in Sweden (link), and grew 24.8% in Spain (link).

Norwegian data provider OFV and Danish vehicle data platform bilstatistik.dk said registrations in Norway (link) increased by 2.2%, while Denmark (link) saw registrations up by 2.9%.

Rico Luman, Senior Economist at ING Research, said that because of a higher market saturation, the pure electric vehicle markets in Norway and Denmark have started to slow down.

Tesla’s sales rebound benefited from a low base in the prior year, rising fuel prices, government incentives, and increasing consumer interest in electric vehicles.

This growth further confirms that after two years of declining sales, Tesla is showing broader signs of recovery in Europe. According to the European Automobile Manufacturers’ Association (ACEA), Tesla registrations in the EU, United Kingdom, and European Free Trade Association (EFTA) surged 43.3% from January to August, outpacing the pure electric market’s 38.8% growth rate for the same period.

However, Matthias Schmidt, a European automotive market analyst at Schmidt Automotive, said that as competition intensifies, Tesla’s growth may slow by 2027 to more closely align with the broader market pace.

Joern Buss, a partner at consulting firm Arthur D. Little, noted that Tesla is still highly reliant on its Model 3 and Model Y models, while consumers now have a growing range of competitively priced options both from Chinese rivals and from the newest models offered by European automakers.

Buss added that European carmakers such as BMW BMWG.DE and Mercedes-Benz MBGn.DE can especially appeal to buyers with high loyalty to local brands.

Industry analyst Felipe Munoz, through his platform “Car Industry Analysis,” pointed out that as of this September, non-Chinese brands had launched 27 all-new battery electric vehicle (BEV) models in Europe, while Tesla had not released any new models.

(To facilitate non-native English speakers, Reuters automatically translates its reporting into several other languages. Because machine translation may contain errors or miss required context, Reuters does not guarantee the accuracy of these translations and only provides them for readers’ convenience. Reuters accepts no liability for any damages or losses caused by using the automated translation function.)