ISPD says PepsiCo direct global media budget award hits Anagram Mexico contract
Bitget2026/09/24 15:51- ISPD flagged that PepsiCo’s direct award of its global media budget is affecting the PepsiCo contract at Anagram Mexico.
- Anagram’s 2026 revenue linked to PepsiCo is estimated at 31.5% of ISPD’s consolidated total revenue.
- The same business is estimated to contribute 8% of gross margin.
- Impact on 2027 cannot be assessed until negotiations with PepsiCo conclude.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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