OptimizeRx integrates with Trade Desk OpenPath to offer authenticated EHR ad inventory
Bitget2026/09/22 12:08- OptimizeRx integrated its authenticated point-of-care EHR ad inventory with The Trade Desk’s OpenPath supply path optimization product.
- Deal gives The Trade Desk advertisers direct access to inventory across more than 400 EHR and e-prescribe systems reaching 800,000 verified HCPs.
- Move aims to bring EHR point-of-care placements into mainstream programmatic buying on The Trade Desk’s DSP.
- Inventory is expected to be available through OpenPath in Q4 2026.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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