Estee Lauder Forms Global Partnership With Profound on AI Brand Discovery

01:00 PM EDT, 09/14/2026 (MT Newswires) -- Estee Lauder (EL) entered into a global strategic partnership with Profound, an AI marketing platform that will give the company insight into how its brands appear across major generative AI platforms. "This partnership gives every brand in our portfolio the ability to show up distinctly, consistently, and accurately wherever our consumers are asking for recommendations," Aude Gandon, Estee Lauder's global chief digital and marketing officer, said Monday in a statement. Financial terms weren't disclosed. Price: 98.85, Change: +1.73, Percent Change: +1.78