WD-sponsored IDC study says AI adoption drives compounding enterprise storage demand

Reuters2026/09/09 13:31

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Western Digital-backed IDC analysis flagged a structural rise in AI storage demand as data persists beyond compute cycles.
Survey: 94.7% stored more data due to AI in the past 12 months; 74% expect volumes to rise 25%+ in three years.
AI-generated data drove growth, with 59.4% citing synthetic data, inference outputs, model logs as top data-lake drivers.
Retention is lengthening: 74.3% kept data longer; 75.9% pulled more archived data back online for AI workloads.
Cost focus is intensifying, with 98.2% prioritizing TCO per terabyte; 74.6% of enterprise data sits in warm-to-cold tiers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Western Digital Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202609090930BIZWIRE_USPR_____20260909_BW414254) on September 09, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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WD-sponsored IDC study says AI adoption drives compounding enterprise storage demand

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