e.l.f. Cosmetics partners with AI virtual closet platform Alta for beauty recommendations
Reuters2026/09/08 04:01- e.l.f. Beauty entered a partnership with Alta, an AI-powered virtual closet platform, marking its first beauty-brand tie-up on the service.
- Soft Glam products will be available to Alta users, enabling product tracking in digital closets and automated recommendations to match outfits.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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