Scripps names Jen Carfley head of SMB growth and direct response advertising
Reuters2026/08/27 19:30- Scripps appointed Jen Carfley to a newly created role leading small and medium business growth, effective immediately.
- Role covers enterprise strategy for performance-driven TV advertising across local, national, linear, connected TV platforms.
- Carfley to lead direct response advertising for ION, Bounce starting next year.
- Carfley previously led NBCUniversal’s SMB growth team; earlier roles at Sling TV, Dish Media Sales, Defy Media, BBC America, BBC World News.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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