Apple will hold its largest product launch of the year on September 9, officially marking the start of new CEO John Ternus’s tenure. The event, themed “Surprise and Shine,” will feature several new products, including Apple’s first foldable iPhone and the iPhone 18 Pro and Pro Max, equipped with faster chips and longer-lasting batteries. This will be John Ternus’s first time leading a major product launch as CEO, but the event will not include the second-generation iPhone Air or the standard iP
Apple will hold its largest product launch of the year on September 9, officially marking the start of new CEO John Ternus’s tenure. The event, themed “Surprise and Shine,” will feature several new products, including Apple’s first foldable iPhone and the iPhone 18 Pro and Pro Max, equipped with faster chips and longer-lasting batteries. This will be John Ternus’s first time leading a major product launch as CEO, but the event will not include the second-generation iPhone Air or the standard iP
智通财经2026/08/26 16:16Show original
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Apple will hold this year's largest product launch event on September 9, officially marking the start of the new CEO John Ternus's tenure. The theme of this event is "Surprise and shine." The company is set to unveil several new products, including its first foldable iPhone as well as the iPhone 18 Pro and Pro Max, featuring faster chips and longer-lasting batteries. This event will be the first major product launch led by the new CEO John Ternus, but will not include the second-generation iPhone Air or the standard iPhone 18, both of which are scheduled for release next spring.
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