Amazon, Apple, Microsoft, and Dell collectively raise prices; institutions predict global memory shortage may last until 2027
智通财经2026/08/26 08:11Show original
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AI computing power demand is surging rapidly, causing storage chip prices to rise sharply and upstream price increases to be passed down to end products. Recently, Amazon has raised the prices of several hardware products. Among them, the entry-level Echo smart speaker — the best-selling in the series — saw the highest increase, rising from $49.99 to $79.99 (about 538 yuan), representing a rise of approximately 60%. The 16GB basic edition e-reader rose from $109.99 to $149.99 (about 1,000 yuan), an increase of around 36%. Before Amazon’s price increase, technology companies such as Apple, Microsoft, and Dell had already responded to cost pressures by raising product prices and reducing standard hardware memory. Research firm IDC had previously warned that the global memory shortage may last until 2027. Industry forecasts show that storage chip prices may begin to gradually stabilize after peaking in 2028. (CCTV)
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