Gold prices break through three key levels, Shuibei gold bar sales surge

Recently, international gold prices have rebounded rapidly. Last week, international spot gold consecutively broke through the key levels of $4,400, $4,500, and $4,600, registering a weekly increase of over 5%. The domestic gold retail market also fluctuated accordingly. As the “barometer” of the national gold and jewelry market, Shenzhen Shuibei Market saw a small surge in customer traffic over the weekend. During the investigation, journalists found that as gold prices fluctuate at high levels, consumers are no longer blindly pursuing larger pieces but are instead favoring products that combine “lightweight” design and attractive appearance. Many merchants stated that finely crafted, small-weight products have now become the absolute mainstay of sales. Meanwhile, investment gold bars have also seen a significant rise in sales. At the entrances of some stores specializing in investment gold bars, the number of customers seeking consultation and making purchases has noticeably increased. The journalist also discovered during the visits that although rising gold prices mean increased inventory value, the cost of restocking has also surged. Currently, most merchants are adopting a “low inventory, fast turnover” strategy, with some wholesalers even implementing a “sell today, restock today” locked-price model to avoid risks from sharp gold price fluctuations. (CCTV)