Puma reaffirms 2026 outlook despite Q2 sales decline

Reuters2026/07/31 06:17

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Puma reaffirmed its 2026 outlook as Q2 currency-adjusted sales fell 9.4% to EUR 1.69 billion on reset measures, weaker demand.
H1 currency-adjusted sales declined 5.2%; reported revenue dropped 7.9% to EUR 3.55 billion.
Wholesale sales slid 14% in Q2 to EUR 1.09 billion; DTC rose 0.4% to EUR 595.8 million, lifting DTC mix to 35.2%.
EMEA revenue fell 12.6% to EUR 674.1 million; Americas dropped 15.4% to EUR 600.4 million; Asia/Pacific grew 8.6% to EUR 416 million.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Puma SE published the original content used to generate this news brief on July 31, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Puma reaffirms 2026 outlook despite Q2 sales decline

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