Apple Poised to Outperform Broader Industry Amid Rising Device Costs -- Market Talk

0433 GMT - Apple is expected to continue outperforming the broader industry despite a challenging second-half outlook for smartphones, according to Counterpoint Research's Tarun Pathak. Rising storage and component costs are pushing Android manufacturers to raise prices. However, Apple's large active installed base and positive early market response to Siri AI will help it maintain an advantage across its core hardware categories, he reckons. While many device makers are struggling to balance profit margins with shipment volumes, Apple has so far avoided this trade-off, he adds. (jie.yang@wsj.com)

(END) Dow Jones Newswires

July 31, 2026 00:33 ET (04:33 GMT)