Academy Sports launches retail media network to drive omnichannel ad sales growth

Reuters2026/07/30 13:06

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Academy Sports & Outdoors launched Academy Retail Media to extend its omnichannel strategy through a new retail media network for brand partners.
The platform aims to convert its 52 million verified customers into purchase-based audiences for targeted activation across onsite, in-app, offsite channels.
ARM is designed to link ad exposure to online, in-store sales using closed-loop measurement to optimize return on advertising spend, acquisition, sales growth.
The rollout supports plans to expand stores, accelerate e-commerce, increase personalization as Academy scales beyond 320 locations across 21 states.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Academy Sports & Outdoors Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: DA15008) on July 30, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Academy Sports launches retail media network to drive omnichannel ad sales growth

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