Stocks to Watch: Meta, Adidas, Apple, Shell -- WSJ

Adidas (XE:ADS): Shares of the German sportswear company tumbled 17% after it reported lower-than-expected earnings and higher marketing costs tied to the FIFA World Cup.

Microsoft (MSFT): Shares jumped more than 8% premarket after the company reported a 31% jump in profit late yesterday. It also saw a boost in the number of paid users of Copilot.

Meta Platforms (META): Shares dropped around 8% before the bell. The social-media company's revenue guidance disappointed and failed to answer questions around its AI spending to investors' satisfaction.

Apple (APPL): The iPhone maker is set to report earnings this afternoon. Shares hit a new all-time intraday high earlier this week, briefly making it a $5 trillion company.

Amazon (AMZN): The company is also due to post earnings after the market closes. Results of its cloud unit, Amazon Web Services, will be closely watched by investors.

Shell (UK:SHEL): Shares of the British energy giant climbed after it reported surging profits thanks to strong trading performance and higher prices.

Samsung Electronics (KR: 005930): The world's largest memory-chip maker delivered an upbeat outlook and a 14-fold jump in net profit for the second quarter. Shares still dipped 0.7%.

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(END) Dow Jones Newswires

July 30, 2026 06:00 ET (10:00 GMT)