Assurant report shows German consumers demand transparency, control in connected tech adoption
Reuters2026/07/30 08:38- Assurant’s 2026 Global Connected Consumer Trends Report flagged Germany as a steady connected-tech market with a Technology Sentiment Index of 63, near the global average.
- Survey data showed 77% of German consumers said connected technology has improved their lives, alongside rising expectations for transparent pricing and reliable performance.
- Customizable device protection emerged as a demand driver, with 82% more likely to buy or keep a plan when it is flexible.
- Brand impact also strengthened, with 80% saying customization improves brand perception as AI-enabled devices raise product complexity.
- Support preferences skewed toward self-service, signaling pressure on providers to deliver streamlined digital help while maintaining user control.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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