Cint expands Samba partnership to bring brand lift measurement to more international markets

Reuters2026/07/27 13:31

By:Reuters

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Cint expanded its partnership with Samba to integrate deterministic TV ad exposure data into its Lucid Measurement platform for brand lift studies.
The expanded integration extends independent measurement of linear TV campaigns beyond the US and UK into additional international markets.
Advertisers can link Samba exposure data to Cint survey respondents to assess brand lift from linear, streaming, and digital campaigns in-flight.
The move supports Cint’s push to scale global media measurement, with Lucid Measurement covering 35 markets across 20 languages.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Cint Group AB (publ) published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607270930PRIMZONEFULLFEED9798514) on July 27, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Cint expands Samba partnership to bring brand lift measurement to more international markets

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