American Express Could Add $1.5B in Reinvestments This Year -- Market Talk

1113 ET - American Express's planned reinvestment into its business could be roughly $1.5 billion, Truist analysts say. The card company beat profit expectations in the first half of the year, and wants to use that excess money to invest in marketing and technology, it said. The Truist analysts expect Amex will make a second reinvestment before the year is up, which will total $1.5 billion with the first one of extra investment. The analysts think the investments will go toward acquiring more customers, updating technology and integrating TheFork, a restaurant booking platform Amex plans to acquire. (katherine.hamilton@wsj.com)

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July 24, 2026 11:13 ET (15:13 GMT)