Pirelli partners with Pyrum, Synthos, BASF on Europe tyre-to-tyre recycling initiative

Reuters2026/07/22 10:16

By:Reuters

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Pirelli launched a Europe “tyre-to-tyre” circularity initiative with Pyrum, Synthos, BASF to increase recycled content in new tires.
Program targets lower reliance on virgin raw materials via end-of-life tire collection in Germany from Driver retail sites, motorsport, Breuberg plant scrap.
Pyrum will use pyrolysis to produce recovered carbon black, pyrolysis oil; rCB to replace some virgin carbon black in European production.
BASF will process pyrolysis oil into chemicals such as butadiene, styrene using mass balance; recycled content allocated to ISCC PLUS-certified Ccycled products.
Synthos will convert certified inputs into ISCC PLUS synthetic rubber for high-performance tires, closing a traceable loop back into Pirelli production.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pirelli & C. S.p.A. published the original content used to generate this news brief on July 22, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Pirelli partners with Pyrum, Synthos, BASF on Europe tyre-to-tyre recycling initiative

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