Amazon announced that its high-definition streaming media device will expand its global market coverage, with the first batch available for sale in more than 12 countries.

The entry-level price for this new product in the US market is set at $34.99, marking yet another strategic expansion by the tech giant in the streaming hardware sector. This global launch plan highlights Amazon’s commitment to strengthening its entertainment ecosystem. By introducing hardware devices to broader international markets, the company aims to increase user penetration of its streaming services, while building a more comprehensive digital content consumption loop. This move is expected to boost hardware sales growth and, more importantly, drive the coordinated development of Prime membership subscriptions and related digital services.For investors, this product line expansion further demonstrates Amazon’s execution in diversifying its business portfolio. As competition in the streaming market intensifies, the penetration rate of hardware devices will become one of the key indicators to measure platform competitiveness. Market analysts point out that this dual-engine model of “hardware + content” is expected to create new revenue growth opportunities for Amazon.