Insider: Amazon Plans to Re-enter Smartphone Market, with a Focus on Deeply Integrating AI Capabilities into the Device
BlockBeats News, March 21st, according to Reuters, Amazon (AMZN.O) launched its first smartphone in 2014, hoping to compete with Apple and Samsung. However, the Amazon Fire Phone, personally overseen by founder Jeff Bezos, was abandoned in less than a year, becoming one of Amazon's most notable failures. Now, Amazon is working on a new phone.
According to four sources familiar with the matter, this latest project is internally known as "Transformer" and is being developed in its devices and services division. This phone is seen as a potential mobile personalization device that can sync with the home voice assistant Amazon Alexa and serve as a medium connecting Amazon users throughout their day. The project is the latest development in Amazon's years-long effort to realize Bezos's long-held vision—a ubiquitous, voice-driven computing assistant akin to the computer in the sci-fi series "Star Trek" that responds to voice commands.
Currently, the timeline for the "Transformer" project is unclear. Sources also said that if there is a strategic shift or financial issues, the project could be scrapped. An Amazon spokesperson declined to comment on this.
Sources said a key focus of the "Transformer" project is to deeply integrate artificial intelligence capabilities into the device. This approach could eliminate reliance on traditional app stores, as the traditional model requires downloading and signing up for apps before use. They also mentioned that Amazon Alexa is likely to be a core feature of this phone but may not necessarily serve as the primary operating system of the phone.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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