Morgan Stanley Targets $160 Billion Demand with Bitcoin ETF Strategy

Cointurk2026/03/20 18:21

By:Cointurk

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Phong Le, President and CEO of strategy firm MicroStrategy, heads the world’s largest institutional holder of Bitcoin. In recent statements, Le highlighted Morgan Stanley’s groundbreaking spot Bitcoin ETF application, predicting that, should portfolios diversify at moderate rates, the market could see up to $160 billion in new demand for Bitcoin investments.

Morgan Stanley’s ETF Initiative and Institutional Interest

Morgan Stanley, one of America’s financial powerhouses managing $8 trillion in assets, is preparing to launch a spot Bitcoin ETF under the ticker “MSBT.” According to regulatory filings, the fund will initially be composed of units representing 10,000 shares, and the product will kick off with a base of 50,000 shares in its opening phase.

Morgan Stanley’s ETF Initiative and Institutional Interest Fund Structure and Service Providers Investor Appeal and Sector Impact

Phong Le underscored that allocating just 2% of institutional portfolios to Bitcoin could generate approximately $160 billion in potential demand. This figure is nearly triple the size of iShares Bitcoin Trust, currently among the largest spot Bitcoin ETFs in the market.

Fund Structure and Service Providers

The planned Morgan Stanley ETF will hold physical Bitcoin directly. For fund operations, BNY Mellon will provide cash custody, administration, and transfer services. Meanwhile, Coinbase has been chosen as the provider for Bitcoin custody and primary brokerage functions. Morgan Stanley has designed the ETF to comply closely with the standards of new-generation spot Bitcoin funds in the U.S.

Filing documents detail a unit-based share creation system, with initial funding close to $1 million. The bank also revealed that it purchased two shares this month as part of oversight and regulatory compliance before the official launch.

Investor Appeal and Sector Impact

Phong Le emphasized that institutional adoption of Bitcoin could catalyze significant capital flows across the industry. The portfolio management division at Morgan Stanley suggests an allocation between zero and four percent for Bitcoin exposure, adjusting recommendations according to individual client risk profiles.

“Morgan Stanley Wealth Management oversees $8 trillion in assets and advocates a 0–4% Bitcoin allocation. A 2% ratio amounts to $160 billion. MSBT could symbolize this potential,” Le noted.

So far in 2024, spot Bitcoin ETFs available in the U.S. have attracted over $50 billion in investment. However, adoption among advisory clients has varied, shaped by internal policies and client-specific demands within the sector.

With the launch of this product, Morgan Stanley will allow its clients direct access to spot Bitcoin ETFs, potentially increasing the bank’s influence in the expanding digital asset market. Meanwhile, the U.S. Securities and Exchange Commission has yet to announce a clearer timeline for product approval, leaving the outcome uncertain.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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