ZEVIA AND CARDI B ANNOUNCE PARTNERSHIP ROOTED IN RADICAL REALNESS
LOS ANGELES, March 20, 2026 /PRNewswire/ -- In a culture saturated with artificial everything, from fake ingredients in drinks to AI-generated advertisements, better-for-you beverage brand Zevia (NYSE:ZVIA) and global superstar Cardi B are cutting through the noise. Today, they announce a multi-year partnership that pairs Zevia's zero fake, zero sugar soda with an artist who has built her empire on one non-negotiable principle: keeping it real.
As consumers increasingly demand transparency from the brands they support (), this partnership brings together two cultural challengers who believe honesty, confidence, and simplicity should never be compromised. Zevia has built its reputation on radical transparency and is a staunch defender of real ingredients, while Cardi B has taken a similarly unfiltered approach to connecting with her fans, saying what she means and standing by it.
"I love soda but I can't be out here drinking a whole can of sugar," said Cardi B. "Zevia, it's zero sugar, no fake ingredients, and it hits. This year, we are taking it to the next level together."
As a shareholder and brand ambassador, Cardi B will help shape Zevia's cultural strategy and creative direction across multiple touchpoints.
"In a world full of fakes and artificial choices, Zevia stands for doing things the real way," said Kirsten Suarez, Chief Marketing Officer of Zevia. "Cardi B is unapologetically confident, says what she means, and never waters herself down, all qualities that mirror how we think about our ingredients and our brand. Together, we're excited to show people that better-for-you doesn't have to be boring, niche, or overcomplicated."
The partnership kicks off with Zevia as the official sponsor of Cardi B's
Looking ahead, Cardi B's major campaign with Zevia will launch in Summer 2026 during peak beverage season. The campaign will include new Zevia x Cardi B commercials, in-store product displays, social content, a sampling tour, in-person appearances, and more. Cardi B will also collaborate with Zevia on new products and flavor innovation, bringing her signature flair to the better-for-you category.
Over the course of the partnership, Zevia and Cardi B will continue to announce fun and interactive ways they're collaborating. Stay tuned for more details at , and Zevia's and .
Zevia PBC, a Delaware public benefit corporation designated as a "Certified B Corporation," is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 39,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the grocery, drug, warehouse club, mass, natural, convenience and e-commerce channels.
SOURCE Zevia
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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