The "last resort" under cash-out pressure: OpenAI begins testing ChatGPT ads
Jinse Finance reported that OpenAI announced on Friday that it will begin testing advertisements in the ChatGPT app for some users in the United States. This marks a significant shift for the company as it seeks to increase revenue from its popular chatbot. In the coming weeks, ads will be shown to logged-in users of the free version of ChatGPT, as well as to users of the low-cost “Go” plan, which was initially launched in India and is now expanding to the United States at a monthly price of $8. The premium paid version of ChatGPT will remain ad-free. OpenAI’s decision to embrace advertising reflects its broader efforts to diversify revenue ahead of a potential initial public offering, and helps offset the enormous costs of building and supporting artificial intelligence systems. OpenAI expects to remain unprofitable for years and has committed to investing about $1.4 trillion in data centers and chips for artificial intelligence.
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