X is introducing a new marketplace for dormant usernames, enabling Premium members to request and buy handles. This platform will provide both complimentary and paid ways to obtain or request qualifying usernames. According to X, rare handles may be listed for prices ranging from $2,500 to over a million dollars.
The term “Priority” handles refers to usernames that typically feature full names, multiple words, or a mix of letters and numbers. Premium+ and Premium Business subscribers can request these handles at no cost. If their request is granted, X will assign the handle to them for free. Should a subscriber cancel or downgrade their plan, their previous handle will be restored to their account after a 30-day window.
X provides examples of “Priority” handles, such as usernames like @GabrielJones, @PizzaEater, and @ParadoxAI.
By rolling out this new marketplace, X aims to generate more revenue through direct transactions. The move may also attract more users to its Premium subscription, especially as the company faces challenges with its advertising business.
The platform clarifies that not every request will be accepted, and most are reviewed within three business days. Once a handle request is approved, the user’s previous username is held and will not be reassigned to anyone else.
“Rare” handles are those that are short, generic, or have notable cultural relevance. These cannot be obtained through the usual request process and will instead be available via public releases or direct, pre-set purchases by invitation only.
During public drops, several users can apply for the same handle. X states that the selection process considers a user’s prior activity on the platform, how they plan to use the handle, and their overall engagement and influence.
For direct purchases, the price is determined by factors like the handle’s popularity, length, and cultural importance. After buying, users retain ownership of the handle even if they discontinue their Premium subscription.
Some examples of “Rare” handles are usernames such as @Pizza, @Tom, and @One.
X explained in a help article that it is launching this marketplace instead of making all inactive handles available at once to avoid spam and abuse from bots. The company says this approach “ensures a fair and secure allocation through a managed process.”
If someone is interested in a particular inactive handle that isn’t currently listed, they can “Register” their interest to add it to their Watchlist. X will alert them if the handle becomes available.
