GameStop Eyes Crypto Payments for Trading Cards as Part of Collectibles Push

Speaking on CNBC’s Squawk Box, CEO Ryan Cohen revealed that the company is exploring crypto payment options within its collectibles segment.

“There’s an opportunity to buy trading cards and to do so using cryptocurrency,”

he said, adding,

“We’ll see how much there is on the actual demand side for that kind of product.”

GameStop, $GME , Ryan Cohen on CNBC: “We will deploy the $9 billion on opportunities where the downside is limited and there’s a lot of upside.”

— unusual_whales (@unusual_whales) July 15, 2025

Although GameStop has yet to decide which cryptocurrencies it will support, Cohen stated that all available options remain under evaluation. He framed the potential move as part of a broader strategy to reduce reliance on console sales and pivot further into collectibles, a segment he believes crypto payments can enhance.

According to Cohen, using digital assets for transactions could improve customer experience while aligning with emerging trends in consumer finance. “The utility of crypto beyond investing is a hedge against inflation,” he noted, adding that its integration into real-world payments is an opportunity the company intends to explore.

GameStop’s crypto ambitions follow its recent foray into digital assets as a treasury investment. In May, the retailer purchased 4,710 BTC, worth over $500 million at the time, after board approval to allocate capital to digital assets, including Bitcoin and stablecoins.

While many publicly traded companies have seen their shares rally after adopting Bitcoin as a treasury asset, GameStop’s experience has been mixed. Its stock price climbed more than 30% in the month leading up to the Bitcoin purchase but fell 22% in June following the company’s decision to expand its convertible note offering to $2.25 billion. That capital raise, which now totals $2.7 billion after exercising additional options, is expected to support further investments, including potential Bitcoin buys.

Addressing comparisons with MicroStrategy, widely seen as the pioneer of corporate Bitcoin treasury adoption, Cohen said GameStop is pursuing its own unique path.