Bitget goes live at MotoGP Germany with immersive Web3 racing zone
Bitget’s partnership with MotoGP gave it a presence at a major German Grand Prix racing event.
Crypto firms are once again spending millions on mainstream sports partnerships. On Monday, July 14, crypto exchange Bitget unveiled the latest initiative in its multi-million dollar partnership with MotoGP. Over the weekend, the firm was present at the latest German Grand Prix racing event in Sachsenring.
At the event, Bitget set up an interactive fan zone booth with a MotoGP bike simulator. Bitget also gave out merchandise, promoting its trading platform to tens of thousands of attendees at the racing event. According to Bitget CEO Gracy Chen, the exchange plans to use this partnership to tap into 50 million of MotoGP’s fanbase.
“Our presence at MotoGP Germany is about bringing crypto closer to people who seek the finer adventures of life,” said Gracy Chen, CEO of Bitget. “From on-track adrenaline to on-chain innovation, we’re helping users explore how trading can be as thrilling and rewarding as a world-class race.”
Along with this partnership, Bitget is also launching a Smarter Speed Challenge, a racing minigame tied to rewards on its platform. According to the platform, traders who engage with the minigame will receive exclusive rewards.
Crypto firms increase sports spend to $565m
Bitget is just one of the major crypto exchanges leveraging sports partnerships to reach a mainstream audience. The crypto industry increased its spending by 20% various sports partnerships during the 2024–2025 season. Total spending during that period reached $565 million, with Crypto.com as the biggest spender.
The most popular recipients were the UEFA Champions League and Formula One, totaling $213 million. Still, despite a steady increase in spending over the years, the industry has yet to surpass its record spend during the 2022–2023 season. At that time, just before the collapse of FTX , the industry spent a total of $685 million.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
As AI controversies escalate, hedge funds buy tech stocks at the fastest pace in 15 months
Hedge funds have recorded net purchases of US TMT stocks on 10 out of the past 11 trading days, rebuilding tech long positions at the fastest pace in 15 months. However, an AI policy storm has struck at the "worst possible time"—calls by AI giants to slow down development have been rejected, and regulatory uncertainty has directly hit Asian tech stocks such as Softbank. As the tech sector's bullish run coincides with Super Central Bank Week, the sector now faces a severe test.
Apple Pre-sale Tracker: iPhone 18 Pro Series Shows Weak Overseas Demand Signals, Duo Review Positive but Hardware Lags Behind
According to a survey by Jefferies, after the launch of the iPhone 18 Pro, delivery wait times in the four major markets—the US, UK, Germany, and Japan—have shortened by 5 to 11 days compared to last year, with no wait time in the US. Given stable production capacity, this is a clear sign of weak demand. Although the China and Hong Kong markets have performed better against the trend, there are still suspicions of speculative stockpiling. The new foldable Duo has been praised for its software experience, but its $2,000 price tag comes with a 254-gram body and dual-camera setup, leaving its hardware lagging significantly behind Android competitors. Jefferies maintains an "underperform" rating, with a target price implying a 21% downside from the current level.
SUI holds $0.71 support as analysts cite key buy signal, eyes on possible recovery
UBS Health Benefit Survey: Elevance Health (ELV.US) Leads, U.S. Employers Prepare for Rising Medical Costs
In the annual survey by UBS for employee benefits management institutions, Elevance Health (ELV.US) emerged as the highest-rated US health insurance company.
Crypto prices
More
