Nike faces $5 million class action lawsuit over shutdown of NFT arm RTFKT
Quick Take A group of RTFKT NFT buyers sued Nike for allegedly executing a rug pull after winding down the NFT platform. RTFKT announced in December that it would shut down by the end of January.
Nike is facing a class action lawsuit filed by buyers of Nike-themed non-fungible tokens seeking $5 million in damages after the company's NFT subsidiary, RTFKT, shut down in January.
In a lawsuit filed on Friday, a group of investors accused Nike of orchestrating a rug pull and alleged that the athletic wear giant sold unregistered securities. "Nike used its iconic brand and marketing prowess to hype, promote, and prop up the unregistered securities that RTFKT sold," said the plaintiff in the filing. The investors added that the Nike NFTs were designed to be traded, peer-to-peer, on the secondary market.
However, with RTFKT's shutdown, the value of the NFTs plummeted. "Plaintiff and others would never have purchased the Nike NFTs at the prices they did, or at all, had they known that the Nike NFTs were unregistered securities or that Nike would cause the rug to be pulled out from under them," the filing said.
The lawsuit sought over $5 million in unspecified damages, claiming violations of consumer protection laws in New York, California, Florida and Oregon, according to Reuters.
RTFKT, an NFT startup Nike acquired in late 2021, announced in December that it would wind down operations by the end of January.
Last week, images of some of RTFKT's NFT artworks disappeared but later reappeared , with Samuel Cardillo, head of tech at RTFKT, attributing the issue to errors with its cloud service provider Cloudflare.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
The 5% U.S. Treasury yield storm is coming! The refinancing time bomb countdown begins—who will be the first victim?
The 10-year US Treasury yield has surpassed 5%, reaching a new high since 2007. The longer high interest rates persist, the greater the refinancing pressure will be on real estate companies, commercial real estate, and highly indebted firms, with systemic risks likely to accelerate and emerge within the next 12 to 18 months.

Don't Fight the Profit Cycle! Will U.S. Stocks Break 8,000 Points This Year?
Jefferies predicts that, driven by the dual engines of the AI investment boom and stronger-than-expected corporate earnings, the S&P 500 index is expected to soar to 8,000 points by the end of 2026 and further reach 9,000 points in 2027. AI-driven profit expansion has spread from the "Magnificent Seven" to the entire market, with the S&P 500's EPS forecast to surge by 35% this year, far exceeding market consensus—marking the strongest earnings supercycle since 1995! The only real threat: if US Treasury yields continue to spike, the risk of valuation compression cannot be ignored.
Will “continual learning” AI extend the memory “shortage” until 2031?
Citi believes that as AI enters the era of "continuous learning" beyond simple training and inference stages, demand for HBM, server DDR5, and enterprise SSDs (eSSD) will experience explosive and simultaneous growth starting from 2027. While demand will surge rapidly, the supply side is constrained by HBM production capacity usage and slower technology migration, leading to expansion lagging far behind demand. This supply-demand imbalance is expected to continue until 2031.
SUI Targets $4.50 as AI and the Agentic Economy Gain Momentum

