BlackRock ETF head: 80% of Bitcoin trading product buyers are direct investors

in the past five trading days, the net inflow of funds for spot Bitcoin exchange-traded funds exceeded $2.1 billion, with BlackRock accounting for half of the sales. Samara Cohen, Chief Investment Officer of BlackRock ETFs and Indices, said that one of the strategies to attract customers to invest in their funds is to introduce the benefits of exchange-traded products (ETPs) to cryptocurrency investors. Currently, most investors are new cryptocurrency enthusiasts, with data showing that 80% of sellers are direct investors, and 75% of those direct investors have never held iShares. In addition, a16z found in its recent cryptocurrency status report that more than 40 million Americans hold cryptocurrency.