Macy's Traffic Shows Signs of Stabilizing, Report Says -- Market Talk

1322 ET - Traffic trends at Macy's are starting to stabilize, offering signs that the chain's strategy of deepening visits at a smaller, upgraded fleet of stores is helping, a recent Placer.ai report says. Macy's year-over-year visit decline narrowed to 3.6% in 2Q, marking a meaningful improvement from 1Q even though it has steadily closed stores, the report says. On a monthly basis, same-store visits slightly outpaced overall visits, suggesting traffic declines are easing at established locations as Macy's continues to streamline and upgrade its fleet, Placer.ai says. By July, same-store visits were just 0.4% below year-ago levels, the report says. "For a chain that has already shown it can grow sales per visit, stabilizing traffic represents an important foundation upon which to build further," the report says. (kelly.cloonan@wsj.com)

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August 18, 2026 13:22 ET (17:22 GMT)